Glade's fragrance expression is a visual system that was created to showcase the scents in an immersive, sensory-driven way using layered photographic textures and curated color palettes. This approach visually represents the fusion of fragrance elements while maintaining a refined and distinctive brand presence.
The ask: Love & The Machine were tasked to create new fragrance expressions for Glade’s upcoming scent launches.
The solution: As the graphic designer, I worked within the existing design system to develop the new Glade fragrance expressions. Carefully curated, high-quality photographs of the fragrances were arranged to create an immersive experience through an elegantly simple visual expression.
Glade's fragrance expression is a visual system that was created to showcase the scents in an immersive, sensory-driven way using layered photographic textures and curated color palettes. This approach visually represents the fusion of fragrance elements while maintaining a refined and distinctive brand presence.
The ask: Love & The Machine were tasked to create new fragrance expressions for Glade’s upcoming scent launches.
The solution: As the graphic designer, I worked within the existing design system (created by Ogilvy) to expand on the new Glade fragrance expressions. Carefully curated, high-quality photographs of the fragrances were arranged to create an immersive experience through an elegantly simple visual expression.
Ogilvy is the agency that originally developed the above design system for Glade’s fragrance expressions. This system combines primary and secondary fragrance cues through the use of imagery and color to visually represent each scent. Following this design system, we updated imagery and color to reflect Glade's new fragrances.
These Limited Edition fragrances are displayed on Glade's website. You can see how the fragrance expressions are used to showcase the scents. Packaging designs seen below were not created by Love and The Machine for this project.
